CloudControlMedia GM Tapped to Speak at American Marketing Association Event | PR Newswire [Video]

Christopher Roberts to Join VP of Abilene Christian University Steven Rutt to Present at AMA Conference

, /PRNewswire-PRWeb/ — CloudControlMedia General Manager Christopher N. Roberts has been selected to speak at the 2024 AMA Symposium for the Marketing of Higher Education in Las Vegas, NV on November 12th. Alongside Steven Rutt, Vice President and Chief Revenue Officer of Abilene Christian University, Roberts will present: Using Data to Compete for Online Students. The session will introduce the institution-agency relationship between CloudControlMedia and ACU Online and highlight the results the partnership has yielded for the university.

Performance marketing is an incredibly powerful tool when all its systems work together and when there’s a great relationship between an agency and an institution

According to Roberts, the competition for online students is fierce in higher education and universities need to differentiate themselves to attract, engage, and enroll. To do so, they also need to leverage data science and the tools …