Gwyneth Paltrow Tests Entrepreneurs (Exclusive) [Video]

The stakes are higher than ever on the new reality series, Buy It Now.

On the Prime Video series, competitors will compete to “secure a life-changing spot” in Amazon’s exclusive Buy It Now Store and $20,000 in prize money.

During the show, which is hosted by JB Smoove, “entrepreneurs get 90 seconds to pitch their product to an audience of potential customers,” known as “The 100,” according to an official synopsis.

If the group gives their seal of approval to the product and price, then “the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode,” the description continues.

The rotating panel of celebrity panelists include Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk and Christian Sirianoin addition …