How Neon Movie Marketing Made ‘Longlegs’ the Indie Hit of the Year [Video]

The first footage of Longlegs director Osgood Perkins shared with distributors Neon was a short clip showing the Nicolas Cage reveal.

“It was a very tiny piece of footage, a very early image and I’ve never seen anything like that,” remembers Neon boss Tom Quinn. “If it wasn’t Nick Cage [doing that performance] it would be absolutely batshit crazy,” “The fact that it was Nick Cage made it times 10. We thought: ‘If Cage is doing that, we have to be involved.”

“What triggered it for us was hearing him,” adds Neon marketing head Christian Parkes. “It was unlike anything we’d heard before. It could only have come from Cage. It was: this is something that we have to take really seriously.”

For those of you who haven’t seen Longlegs, look away now. The following includes spoilers for the most successful independent release of 2024, The film where Neon tossed out the marketing rule …