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Rihanna Makes History As The Face Of Christian Dior’s J’Adore [Video]

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Christian Business

Here comes Rihanna with another one – another iconic beauty business move that is.

Rihanna has been named the new face of Christian Dior’s iconic fragrance, J’Adore. She succeeds Charlize Theron, who has been the perfume’s celebrity spokesperson for decades.

Ri Ri is the first Black woman to hold the title.

J’Adore, which translates to “I adore” in French, has been a renowned scent for over two decades. It is known for its empowering, carefree, and joyful spirit. Old-school glamour girls know of J’Adore.

Rihanna aims to combine her culture and creativity with the history of Christian Dior.

Rihanna discussed the perfume’s history and importance in a Women’s Wear Daily  statement: “The scent that I have known and loved for so long means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and …

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