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TCU leadership coming to Midland for Riff Ram Road Show [Video]

Along with the show announcement, TCU also said they are naming their new Football Performance Center after two Midland natives, Mike and Brenda Harrison.

MIDLAND, Texas — Leaders at Texas Christian University are visiting Midland on Sept. 10 for the Riff Ram Road Show, according to a TCU press release.

Those TCU leaders are Chancellor Victor J. Boschini Jr., President Daniel W. Pullin and Vice Provost for Enrollment Management, Heath Einstein. They will talk about updates to TCU’s strategic plan, economic impact and its leadership in academic innovation, athletics and student experience.

According to the release, TCU generated $2.1 billion in economic impact in FY23 which had strong ties to local communities like Midland.

Below are TCU’s Key Statewide Contributions outlined in the press release:

  • $1.6 billion in statewide economic activity

  • $401.5 million from TCU Athletics, boosting local businesses and tourism

  • The Neeley School of Business contributes $200 million annually, preparing business leaders for Midland and …

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